Call to integrate sustainability into business models

Experts stress integrating sustainability into business models at MIT symposium, emphasizing research-based policies, ethical leadership, and collaboration.

Experts have called for a greater integration of sustainability principles into modern business models at a recent symposium hosted at the Manakula Vinayagar Institute of Technology (MIT College).

Inaugurating the national conference on ‘Contemporary Challenges in Business and Management for Sustainable Development (CIBMSD - 2025),‘ organised by the Department of Management at MIT, R. Kasilingam, Head and Professor, Department of Management, Pondicherry University, stressed the importance of research-based policies and ethical leadership.

He also called for collaboration between academia and industry in building a resilient, inclusive and green economy, and highlighted the urgent need to integrate sustainability into business models.

He exhorted youth to explore innovative solutions that balance profitability with environmental and social responsibility.

The various sessions under the broad theme, ‘Sustainnovation 2.0’ dwelt on the concept of ‘Decent Work and Economic Growth’ and industry, innovation and infrastructure, which represent the Sustainable Development Goals (SDG 8 and SDG 9) set by the United Nations.

M. Dhanasekaran, Chairman and Managing Director of Manakula Vinayagar Educational Group and the Chancellor of the Tindivanam Takshashila University, presided over the symposium.

S. Malarkkan, Principal, outlined the objectives of the event which was designed as a learning platform for students and researchers.