TTD’s Panchagavya products branded as ‘Namami Govinda’

Production likely to commence by ‘Vaikunta Ekadasi’

‘Namami Govinda’ is the brand name finalised for the bouquet of Panchagavya-based products to be launched by the Tirumala Tirupati Devasthanams (TTD).

Equipped with a dairy farm that shelters hundreds of native cattle, the TTD got down to making productive use of the residual products such as cow dung and cow urine.

The idea of Executive Officer K.S. Jawahar Reddy, who is basically a veterinarian, to promote chemical-free products attained shape in the form of toilet soaps, handwash, nasal drops, agarbathi, ‘go arka’ (consumable form of cow urine), tooth powder, face pack, dhoop (smoky products in the form of cones, cups and powder), ‘vibhuthi’ and cow dung cakes meant for holy rituals.