Trying to change global perception of ‘restricted’ northeast: Assam CM Himanta Biswa Sarma

Assam Government aims to change global perception of India's northeast, emphasizing safety and diversity to attract tourists.

GUWAHATI

“The Assam Government is trying to change the global perception of India’s northeastern region, which is tagged by many countries as a “restricted” region warranting travel advisories,” Chief Minister Himanta Biswa Sarma said.

Dr. Sarma also underscored the need to educate potential visitors that violence in one part or State of the region — currently Manipur — does not necessarily impact the other parts or States.

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“Assam has not witnessed any violence for the last five years but many countries issue advisories putting the northeast under restricted category. We are in constant touch with the embassies because the management of perception is crucial for bringing foreign tourists,” he told journalists after inaugurating the 12th International Tourism Mart in Kaziranga on Wednesday (November 27, 2024).

Dr. Sarma said it was important for people in India and abroad to understand the region’s geography. “Manipur is far from here and the spots of violence will take two days to reach. Projecting the entire region as a trouble spot is like saying going to Haryana should be avoided if some part of Rajasthan is facing an issue,” he said.

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