Some Meta users complain ‘Made with AI’ labels are being automatically added to posts

Meta gives users the option to tag their work as being made with AI, but said that it will be classifying more posts as AI-enabled.

Some Meta users have taken to social media platforms to complain that the Facebook and Instagram parent is automatically adding its ‘Made with AI’ labels to their posts, even if they were largely human-made or created without generative AI models.

A cosplay artist who shared an image of their project claimed there was no way to correct the ‘Made with AI’ tag, but disclosed that their image had been edited by the photographer for colour.

Another artist, who said they manually created pixel-based digital art, also claimed their work was similarly labelled.

Others believed that the label was a result of using Adobe’s own GenAI tools. A user on the Adobe Community had in fact shared a post titled ‘Meta tags images as “Made with AI” if You Use Gen Fill’ in early June, though this has not been formally confirmed.

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While Meta gives users the option to tag their work as being made with AI, the company also said that it will be classifying more posts as AI-enabled from its end, due to the advance of GenAI technologies.

“Our “Made with AI” labels on AI-generated video, audio and images will be based on our detection of industry-shared signals of AI images or people self-disclosing that they’re uploading AI-generated content,” said a Meta official in a company blog post in April this year.