Samantha Ruth Prabhu joins Mile Collective, a wellness-led activewear brand

Samantha Ruth Prabhu joins Mile Collective, a wellness-led activewear brand

For the past five years, actress Samantha Ruth Prabhu has been building an entrepreneurial portfolio that mirrors her personal ethos around health, wellness, and mindful living. She has invested in 12 brands, ranging from the clean perfume line Secret Alchemist to the superfood brand Nourish You.

“It’s always been about alignment,” says Samantha. “Unless the brand reflects who I am, I don’t invest.” Her latest venture, Mile Collective, co-founded with Harshita Motaparthi and Pravishta Nadella, is a natural extension of that philosophy. The homegrown contemporary activewear label is designed not just for performance but for everyday living for women, with a product mix of leggings, shorts, tank tops, T-shirts, jackets and sports bras, alongside accessories such as tote bags.

“It had to be something I could live in,” Samantha explains. “From the gym to coffee to meetings, it moves with you, like second skin.”

Wellness as a guiding principle

| Photo Credit: Special Arrangement

“For me, business is more than trends or sales,” she adds. “The focus is durability, wearability and fabric.” The actress sees this as a conscious departure from the usual celebrity playbook. “Over the last few years, I’ve stepped away from the conventional way of associating with brands and moved towards something more personal,” she shares. “I’m betting on myself — on my intuition, on the knowledge I’ve gained from my experiences — and on founders who share the same mission.”