Markets of tomorrow
The Hindu
Rural marketing is a booming sector with plenty of job opportunities for students.
Rural marketing is a marketing system that involves the development, planning, pricing, and distribution of goods and services so that people in rural areas can access basic products at fair prices. In fact, the growth of most sectors in rural India — which is an agriculture-based economy — is determined by the rural marketing system.
Rural India accounts for about 70% of the population with the existence of 162 million households (according to 2011 census). The Rural Marketing Association of India (RMAI) found that about 60% of India’s income has come from rural, small-town, and semi-urban economies. Further, the Technopak study drew attention to the fact that with the increasing demand for fast-moving consumer goods, pharma products, auto parts, and others, the rural market is growing at the rate of 15%.
Rural marketing has ensured a smooth flow to create an overall balance in India’s social and economic development. This has been brought about by an increase in productivity in the agricultural sector.