High hopes for virtual Kerala Travel Mart summit
The Hindu
Event to be held in the last quarter of this year coinciding with peak tourist season
A virtual summit of the Kerala Travel Mart (KTM), considered to be the biggest tourism B2B meet in India, which is slated to be organised in tandem with the kicking in of the tourism season in the last quarter of 2021, could be the game changer in wooing tourists to the State once the COVID test positivity rate (TPR) stabilises. The tourism sector, which brought in ₹45,000-crore revenue to Kerala in 2019-‘20, while providing direct employment to approximately 15 lakh people and indirect employment to another 10 lakh, recorded the maximum pandemic-related job losses.
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