Government’s OTT platform a cultural intervention: KSFDC Chairman

The State government’s proposed foray into the online content streaming space with the launch of an over-the-top (OTT) platform is a cultural intervention, rather than something prompted by the market

The State government’s proposed foray into the online content streaming space with the launch of an over-the-top (OTT) platform is a cultural intervention, rather than something prompted by the market or revenues, according to Kerala State Film Development Corporation (KSFDC) chairman Shaji.N.Karun. Speaking to The Hindu, he said the plan is to launch the platform by November 1. ‘‘Even though the market is crowded with too many platforms, the government is taking this up as a cultural intervention, rather than looking at its viability. We do have an audience which is spread out across the globe. Even an OTT platform like Mubi, which has curated content, has its set of audiences. But, our priority will still be the big screen, with the films first getting a screening in the cinemas and then coming to the OTT platform,’’ Mr. Karun said.