Food bloggers a big hit among locals
The Hindu
Views increase as people look to them to recommend restaurants
While people were confined to their homes during the lockdown as a precautionary measure against the spread of COVID-19, social media became a platform for quick recipes, budding home chefs and the most popular- food bloggers. People who would have otherwise spent their time doing regular jobs began to, through their videos, entertain people and also showcase food trends in the city.
A. Rowland Burges, a 27-year-old businessman, gained popularity through recipes he would prepare along with his mother. "Like everyone else, we would look up videos on YouTube, prepare the food and share the videos. For me it was just a way to document the time and the growth was unexpected," he said. Mr. Burges goes by 'Trichy Foodie' on Instagram, which has around 1 lakh followers. He has recently been nominated for an award in the Food Blogging category.