Debabrata Mukherjee elected chief of Audit Bureau of Circulations
The Hindu
Debabrata Mukherjee, who has over 27 years of experience, was responsible for managing brands such as Kingfisher, Heineken and Amstel
The chief marketing officer of United Breweries, Debabrata Mukherjee, was unanimously elected chairman of the Audit Bureau of Circulations (ABC) for 2021-2022, an ABC statement said on Friday.
Mr. Mukherjee, who has over 27 years of experience, was responsible for managing brands such as Kingfisher, Heineken and Amstel, it said.
A publisher member on the council, Pratap G. Pawar of Sakal Papers, was unanimously elected deputy chairman for the year, the ABC statement said. Apart from Mr. Mukherjee, Karunesh Bajaj of ITC, Aniruddha Haldar of TVS Motor Company and Shashank Srivastava of Maruti Suzuki India are the advertisers’ representatives on the council for 2021-2022, it said.

The draft policy for “Responsible Digital Use Among Students”, released on Monday by the Department of Health and Family Welfare, has recommended that parents set structured routines with clear screen-time rules and prioritise privacy, safety, and open conversation with children on digital well-being.












