Collector urges more individuals, MSMEs to participate in P4 initiative

NTR District Collector distributes aid to families, emphasising sustainable financial support and community involvement in poverty eradication.

NTR District Collector G. Lakshmisha highlighted the importance of providing financial assistance to financially backward families at the implementation of P4 (Public-Private-People Partnership) Zero Poverty initiative at Muppalla village in NTR district on Tuesday. He said: “Continuous support will ensure their financial stability.”

During the event, the Collector along with Nandigama MLA Thangirala Sowmya distributed medicines, medical kits, autorickshaws, and sewing machines to the beneficiaries on behalf of the four margadarsis —Sentini BioProducts and Crux Bio-tech India Pvt. Ltd gave an auto to two families, Amba Coach Builders Pvt. Ltd gave job offer letters to a couple, and a plywood company, provided sewing machines to six families. The Collector expressed hope that in the future four lakh individuals would be inspired by the initiative.

He emphasised that the programme aims to support and handhold 96,000 families in the district until they achieve financial stability. He urged Micro Small and Medium Enterprises (MSME) to participate in the initiative, which differs from Corporate Social Responsibility (CSR).

The Collector explained that the initiative does not stop at providing financial assistance to a golden family (bangaru kutumbham) or a poor family. Mentors must ensure that the families come out of poverty and have enough means to sustain themselves.

He said: “Those receiving aid today should become margadarsis to another family in the future, which is the goal of the initiative, launched by Chief Minister N. Chandrababu Naidu.”