A ‘milk challenge’ from Milma to help dairy farmers

‘Drink more milk to boost immunity and to help struggling dairy farmers’

The Kerala Co-operative Milk Marketing Federation (Milma) has launched a ‘milk challenge’ campaign to encourage people to consume more milk to boost their immunity and help dairy farmers by increasing sales. “Have a little more milk, save our dairy farmers” is the theme of the drive. Urging the people to take up the ‘challenge’ voluntarily and turn it into a roaring success, the campaign says consuming more milk will save dairy farmers from slipping into a deeper crisis, especially in the Malabar region. Milma procures around 8 lakh litres of milk from the milk co-operatives in the Malabar region daily. However, milk sales now stand close to 4 lakh litres only due to the stiff restrictions arising from lockdown.