Xiaomi aims to sell more 5G-enabled devices in 10-15K segment, India head says Premium

Xiaomi plans to sell more 5G-enabled devices in the budget segment. The company has sold over 200 million smartphones and 7 million smart TVs in India,

Xiaomi has been the top smartphone brand for consecutive quarters in India, owing to its specs vs price balancing. With sub-brands like Redmi and Poco, the Chinese company expanded much beyond metros, reaching diverse audiences at different price points in more than eight years of its journey.

With progress came allegations, but Xiaomi is trying to remain committed to the Make in India initiative and stay relevant to emerging 5G needs.

In an exclusive interaction with The Hindu, Muralikrishnan B, President of Xiaomi India, talked about the brand’s journey, its ups and downs, and the roadmap for 2023 as it prepares to launch the Redmi Note 12 series.

Edited excerpts:

Muralikrishnan B: Xiaomi entered the Indian market in 2014 with a commitment to provide the best-in-class technological innovation at honest pricing. The past year presented its own unique and unseen challenges for the whole industry. As we look back, after two extremely strained years, the overall market continued to be on the decline in 2022 because of multiple factors. The pent-up demand due to work-from-home/learn-from-home cases dried up, the entry-level segment shrunk because of inflationary impact and mid-price segments saw consumers delay upgrade cycles as they waited for 5G network rollout and cheaper 5G devices.

Over the past eight years, we focused on executing our vision of making technology accessible to everyone. We launched a wide array of products across smartphones, smart LED TVs, Notebooks, and AIoT categories and received phenomenal responses from consumers.

As a consumer-centric brand, we take pride in understanding the consumer pulse and offer products that cater to consumer needs and elevate their digital lifestyle. Over the years, we have become one of the fastest-growing smartphone brands and the number one smartphone and smart TV brand in India.