Koo a secondary platform for many political leaders

Team of researchers compares content trends of politicians on microblogging platforms

A large number of Indian politicians are using Koo, the India-founded microblogging app, as a secondary platform, and over three-quarters of the handles analysed not only mirror content posted on Twitter, but also most of this content is generated there, a team of researchers has concluded. The analysis was embarked upon by Ponnurangam Kumaraguru from the International Institute of Information Technology Hyderabad (IIIT-H) and Joyojeet Pal from the University of Michigan, along with students from Indraprastha Institute of Information Technology Delhi, and IIIT-H. The team explored information taken from a 2019 General Elections dataset, analysed over 1,400 handles, and compared trends with their corresponding Twitter handles, given that they use this microblogging platform to reach out to their online constituents or the media. They then mapped content on each social media platform separately. While they found that a small number of politicians generate content on Koo first, conversely, it was also noticed that politicians post on Twitter first and then on Koo, with an average time difference of 42.22 minutes.