BMRCL signs seven-year ad deals for Namma Metro trains
The Hindu
BMRCL partners with Mudra Ventures and Lokesh Outdoor for train advertising, aiming for ₹25 crore annual revenue.
In a bid to boost non-fare revenue, the Bangalore Metro Rail Corporation Limited (BMRCL) has entered into seven-year agreements with Mudra Ventures and Lokesh Outdoor for advertising rights on its Purple and Green Line trains, respectively.
The deal allows full-train wrapping and interior advertising, turning metro coaches into mobile canvases for brand promotions.
According to a release, BMRCL expects a minimum annual revenue of ₹25 crore from these partnerships.
Highlighting the initiative, BMRCL Managing Director M. Maheshwar Rao, said, “Through this partnership, BMRCL remains committed to offering world-class metro services while leveraging new-age business opportunities to ensure financial sustainability and continued infrastructure development for the city.”
Eight red sanders smugglers arrested in Tirupati; 12 logs seized during RSASTF operation in Sanipaya forest area.
Bengaluru Police investigate Aryan Khan's alleged obscene hand gesture at a pub event, following social media video circulation.
MP Capt. Brijesh Chowta warns that PFI's influence through SDPI threatens national security and undermines democratic integrity.
The Ambassador of France to India confers the insignia of the award on the publisher and managing director of DC Books
Bengaluru commuters demand platform screen doors for safety, but high costs and engineering challenges hinder implementation on existing metro routes.
Madras HC to hear appeals on December 12 regarding the lighting of Mahadeepam at Thirupparankundram temple.
N. Ram warns that hate politics threatens India’s democracy, urging the South to remain a bastion against these forces.
Nanjil Sampath joins Vijay's Tamilaga Vettri Kazhagam, revitalizing his political career after six years away from party politics.
D.K. Shivakumar announces that five Blue Line stations will open once construction is completed, enhancing Bengaluru's airport connectivity.
Russia begins fuel shipments for Kudankulam's third reactor, enhancing efficiency and extending operational cycles for the nuclear power project.
Supreme Court urges governments to simplify administration, warning that excessive rules may lead to judicial review and citizen burdens.
Trinamool MP Shatabdi Roy's remarks on Bangla-speaking deportations spark protests in Lok Sabha, igniting a heated political debate.
Sunali Khatun returns to India with her son after six months in Bangladesh, following Supreme Court intervention.