Deepika Nagasamy’s recently-launched moisturiser, Malli Malli is rooted in heritage but refined by science

In a country where every new skincare launch promises to be cleaner, greener, and more “traditional” than the last one, it is fair to wonder whether India needs anyother brand championing native ingredients? For Deepika Nagasamy, who recently launched her skincare brand Dipsy, the answer did not come from trend forecasts or branding decks. It came from something more personal — a childhood nickname, and an everyday kitchen conversation. Having been part of the legendary Dindigul Thalapakatti food empire, a Tamil Nadu-born biriyani brand with outlets in India and abroad (explain what this is in 20-30 words?), Deepika has always understood the power of ingredients grown on home soil. “Ingredients and food that’s native to the soil we live in are something I knew very well,” she says. “So I wondered, why can’t I do this with skincare?”