This Visakhapatnam-based firm uses technology to bridge the gap between artisans and buyers
The Hindu
A social commerce digital platform, Yes!poho has over 200 artisans and the social platform has over 1.50 lakh customers from North America, Europe, West Asia, Australia and South Africa.
The handloom and handicrafts industry, the second largest sector after agriculture in terms of providing employment, engages about 10-20 crore artisans. According to industry estimates, the size of the sector is said to be anywhere between ₹15,000-25,000 crore. However, it falls under the category of informal sector for which there is no tangible data available. In 2015, when Visakhapatnam-based Raghuram Kuchibhatla toured the remote pockets of South India, he realised the issues plaguing the handloom sector: poor wages, obsolete technology, poor infrastructure and a huge disconnect between artisans and today’s buyers.More Related News