iQIYI Opens First Tech-Enabled Immersive Theme Park, Bringing Chinese IP to Real Life

iQIYI Opens First Tech-Enabled Immersive Theme Park, Bringing Chinese IP to Real Life

BEIJING, Feb. 10, 2026 /PRNewswire/ -- On February 8, iQIYI, China’s leading online entertainment platform, officially opened iQIYI LAND, its first global offline theme park, in Yangzhou, a city in central Jiangsu Province in eastern China. As China’s first immersive indoor theme park developed by a streaming platform, the launch marks a significant milestone in iQIYI’s strategy to integrate technology with creativity, expand the value of its IP beyond streaming, and bring its content ecosystem to life through physical, immersive experiences.

“At iQIYI, we have spent 15 years forging emotional bonds online,” said Yu GONG, Founder and CEO of iQIYI. “With iQIYI LAND, we’re bringing that connection into the real world. By blending original Chinese IP with immersive technologies such as VR and AI, we are pioneering a next-generation, interactive theme park deeply tied to our content. As demand for offline entertainment surges, we see iQIYI LAND as a new driver for our long-term growth.”

iQIYI executives, local partners, industry leaders, celebrities, and member representatives gathered for the opening ceremony. Leading cast members from hit dramas made surprise appearances in themed zones, bringing their on-screen stories to life. In the “Strange Tales of Tang Dynasty” zone, principal cast members engaged with visitors; in the “The Knockout”zone, one actor returned to the recreated “Old Factory Street”; and in the “Mysterious Lotus Casebook,” a performer appeared on the immersive stage. Their presence marked the transformation of beloved screen narratives into interactive experiences, welcoming the park’s first guests from across China.

Covering approximately 10,000 square meters, iQIYI LAND Yangzhou features a compact, high-efficiency indoor design for year-round operation and rapid IP cycles. Unlike traditional outdoor theme parks, it leverages digital production and immersive engineering to enable fast iteration and seamless content integration.

The park features seven core experience zones:

Immersive Theaters: A flagship immersive ride combining VR, motion systems, scent, wind, sound and real actors. Visitors enter story worlds such as “Strange Tales of Tang Dynasty”, participating directly in plotlines through interactive missions. Fans of “Strange Tales of Tang Dynasty” relive climactic moments through original voice acting synced with motion platforms, scents, and touch effects (walking treacherous cliffs, soaring through skies, battling mythical human-faced eagle monsters).