District admin hard-sells Mysuru Dasara as a platform for brand building

Leading industries evince interest in sponsoring events

The corporates, the private and public sector enterprises in the city were urged to tap the potential of Dasara as a brand building opportunity and reach out to the public.

At a sensitisation programme on sponsorship for Dasara held here on Saturday, Deputy Commissioner Bagadi Gautham said that the events will reach lakhs of people as it will be broadcast or telecast live over different social media platforms spread over 10 days.

Besides, Mysuru Dasara itself was a brand and hence the corporates were urged to harness the potential of the event and hard-sell themselves to the viewers during the Nada Habba which will be held from September 26 to October 5.

The meeting was attended by representatives from major public and private sector players, including State Bank of India, Cycle Brand Agarbathies, multinational companies dealing with beverages, TVS group, Red FM, established players in the world of jewellery etc.

The last date for finalizing the sponsorship is September 10 and the Deputy Commissioner said the corporates could sponsor a single-day event or even a portion of a proceeding of the day and there was no minimum stipulations.

They could also opt for joint sponsorship of events which would be spread across eight different venues.  Superintendent of Police R. Chetan said that the Yuva Sambhrama and Yuva Dasara are two of the most popular programmes among the youth and institutions keen to make their presence felt and enhance their recall value among the new generation could take the opportunity of sponsoring the programmes.

In the discussions that followed, representatives of the corporate bodies assured their cooperation and sought details of the programme so that it could be shared with the decision-makers and revert to the district administration. An MNC was keen on exclusive sponsorship of the Aahara Mela while it was announced that the multiplex DRC would dedicate one screen free of cost for Dasara Film Festival.