Anand Mahindra tweets viral Kellogg's Upma meme to share powerful message. Internet reacts
India Today
On Sunday, business tycoon Anand Mahindra took to Twitter to share an old meme about Kellogg’s Upma. The post obviously went viral and netizens were amused.
Anand Mahindra’s Twitter account is a goldmine and by now everyone might be aware of it. His posts are sometimes immensely thought-provoking and motivating or just plain funny. On Sunday, the business tycoon took to the microblogging site to share an old meme about Kellogg’s Upma and the post obviously went viral. Kellogg’s has been here for longer than a decade. So this is dated but the meme is going around now. And the sentiment endures. Never underestimate the power of our local ‘champions.’ pic.twitter.com/qnm64FyC4L Our recipes have evolved over 1000s of years. A new recipe can't just paradrop and take over like hollywood movie. western breakfast here in India cannot replace parantha-plain&stuffed, poha, jalebi, mirchi vada, vada paav, matar kulcha, churma, chole-kulche, lassi, puri sabzi, chapati-sabzi-daal, curd rice, idli, upma, lemon rice, vada sambar, chapati-kebab, meethe chawal etc. Indian food is so much more diverse and beautiful than most western foods, particularly breakfast foods! Indians in India are just crazy about 'Foreign' brands. We in Western countries crave for Indian products. I , my family & friends still buy Parle Monaco, Bourborn as well as Amul cheese. These are available in most of the grocery storesKellogg's Upma doesnt contain gold in it. West should realise, the food habits, taste buds and religious enlightments in india are Richer and Established milliniums ago!#Kellogs #Coke #Pepsi & few other faiths can't overpower them ! In reality, it is impossible for an Indian to leave "Ma ke hat ka khana" which his/her mother has been cooking for his/her entire childhood.We don't eat just food. We eat sentiments. Kellogs corn flakes is something you have while waiting for upma/idli/vada/dosa to be prepared for breakfast
Kellogg’s came to India more than a decade ago and challenged to transform the breakfast habits of all Indians through the introduction of different varieties of cereals, the most famous being the cornflakes. Realising that such products do not cater to the Indian taste buds, the US company came out with a desi breakfast, Upma. In the viral meme, Kelloggs’s Upma was seen stacked on a shelf with the caption, "Kellogg’s came to India challenging that they will change the breakfast habits of all Indians. 10 years later, this happened."
