AI search startup Perplexity AI raises $73.6 million in funding from Nvidia, Bezos

AI search engine startup Perplexity AI raised more than $73 million in its latest funding round with participation from Jeff Bezos and Nvidia.

AI search engine startup, Perplexity AI has reportedly raised $73.6 million in a series B funding round led by Institutional Venture Partners LLC with additional investments from Databricks Ventures, former Twitter VP Elad Gil, former GitHub CEO Nat Friedman, Shopify CEO Tobi Lutke and participation from Nvidia and Jeff Bezos. The startup is now valued at $520 million.

Founded by Aravind Srinivas, Denis Yarats, Johnny Ho and Andy Konwinski, the California-based startup was founded in August 2022. Company CEO, Srinivas has previously worked at OpenAI and researched on generative models while there.

Last year, The Information reported that the company was seeking funding. The startup has raised a total of $100 million till now.

Perplexity’s search engine is powered by their in-house large language models and shows up as a chatbot-like interface. This means that users can ask queries in natural language unlike traditional search engines. Subscribers can pick the LLM of their choice from among OpenAI’s GPT-4, Anthropic’s Claude 2.1, Google Gemini or the company’s own Perplexity Pro, for $20 per month.

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Users can choose between different “focus” modes in Copilot which Perplexity launched in the end of May. The AI research assistant allows users to narrow the search domain and tailor search queries with custom follow-up questions.

“It removes the burden of prompt engineering and does not require users to ask perfectly phrased questions to get the answers they seek. This enables users to gain more relevant and comprehensive answers than other AI chatbots, traditional search engines, or research tools,” Srinivas stated in a blog released with the funding announcement.