
Zoe Tay reveals the emotional stories behind her most treasured Louis Vuitton bags
CNA
Mediacorp artiste Zoe Tay shares why Louis Vuitton remains her forever brand, from the first Keepall she bought with her Star Search prize money to monogram favourites and deeply sentimental bags tied to family memories.The fashion forward actress shares the stories behind her most-prized pieces from the French luxury house. In partnership with Louis Vuitton.
It’s no secret that Mediacorp artiste Zoe Tay has a soft spot for handbags – a well-documented fact across media interviews. “It’s not only me – I think every woman loves to buy bags. It’s strange how we can never have enough of them,” said the self-confessed “bagaholic”, laughing.
“I’m more of a bag person when it comes to shopping. I also tend to play with bags more when it comes to dressing up. They are not just style pieces – they’re functional items that you can use all the time and pair with many outfits. They’re essential accessories in my wardrobe,” she added.
Despite her love for them, Ah Jie is certain that she hasn’t amassed as large a bag collection as many might imagine. “I’m sure there are many people out there with many more bags than I have,” she said. Of her line-up, she says it’s curated with pieces that are practical and versatile – a reflection her style.
Louis Vuitton (LV) plays a leading role in Tay’s wardrobe. The star has long been drawn to the French house’s timeless yet modern aesthetic – and many of its bags have accompanied her through her fashion journey, marking significant moments in her life and career as sentimental mementoes.
Besides being recognised for her acting chops, Tay is also known as a style chameleon and local fashion icon. But while she may have donned countless dramatic fashion looks over the years as an actress and former model, the real-life Zoe Tay gravitates towards clean, simple, polished styles.

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