Her daughter’s health scare sparked a journey that led her to reinvent instant noodles
CNA
A family health scare pushed Cynthea Lam to rethink food choices. Years later, she founded Super Farmers and created vegan, additive-free instant noodles.
Instant noodles. Love or hate them, they are what many teens and time-pressed parents reach for when life gets busy or late-night cravings strike.
For mother of two Cynthea Lam, founder of homegrown wellness brand Super Farmers, that familiar habit got her thinking: Can convenience food be comforting yet nutritious?
A certified nutritionist in her 40s, Lam’s answer to that question is her version of instant noodles. Last year, she launched a range of vegan instant noodles and broth powders that are free of gluten and MSG that can be added to stir-fries or water to make a comforting bowl of broth.
The aim is to give people who want to eat better but crave their comfort food an alternative.
“For me, instant noodles were a no brainer,” Lam told CNA Women. “Because I really like them.”
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