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Should you treat luxury bags, jewellery and watches as investments? What you need to know

Should you treat luxury bags, jewellery and watches as investments? What you need to know

CNA
Monday, March 16, 2026 12:45:36 AM UTC

Experts say most luxury bags, watches and jewellery are high-risk and trend-driven – only select pieces hold value, and condition and demand drive resale prices

When it comes to investments, not everyone turns to stocks and bonds. Some women are looking at jewellery, watches and designer bags as alternative options. 

With a Patek Philippe Grandmaster Chime timepiece auctioned off for 31 million Swiss francs (S$50.77 million) in 2019 and a Hermes Himalaya Niloticus Crocodile Diamond Birkin 30 sold for over US$450,000 (S$574,861) in 2022, it is easy to see the appeal.

Florence Low, founder of LuxLexicon, a Singapore luxury resale and consignment platform, is a strong advocate of investing in luxury goods as an alternative asset class – she allocates a portion of her investment portfolio to buying designer handbags, watches and jewellery. 

Low said luxury goods can be resilient assets in the resale market, where strong demand, limited supply and brand reputation can push up prices.

Plus, she benefits from using these goods during the holding period as well, Low added. 

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