Week-long campaign on Kannada to precede Rajyotsava
The Hindu
It seeks to promote use of Kannada in talking, writing and on social media
The State Government will launch a week-long campaign titled ‘Kannadakkaagi Naavu’ (We for Kannada) from October 24 to 30, the week preceding Kannada Rajyotsava which falls on November 1. This is aimed at creating a “Kannada ambience” by encouraging everyone to speak and transact in the language.
The campaign, which goes with a logo and a catchline (Maataad Maataad Kannada), also seeks to teach Kannada to non-Kannadigas and encourage people working in the IT/BT sector to speak in the language at office, a release from the Department of Kannada and Culture said.
The campaign also aims to promote the use of Kannada on social media and acquaint the public with the works of famous Kannada writers.
With the clock ticking down to the Lok Sabha election counting day on Tuesday, opposing fronts are perceptibly edgy and poised to continue the rancorous skirmishing that marked the campaign season in Kerala. The United Democratic Front, led by the Congress, is seemingly basking in the “interim victory” granted by various exit polls. The UDF discerns that its poll strategy of turning the polls foremostly into a damning referendum on the Left Democratic Front government’s perceived failures rather than BJP’s “divisive politics” at the national level stood a fighting chance of paying off.