Week-long campaign on Kannada to precede Rajyotsava
The Hindu
It seeks to promote use of Kannada in talking, writing and on social media
The State Government will launch a week-long campaign titled ‘Kannadakkaagi Naavu’ (We for Kannada) from October 24 to 30, the week preceding Kannada Rajyotsava which falls on November 1. This is aimed at creating a “Kannada ambience” by encouraging everyone to speak and transact in the language.
The campaign, which goes with a logo and a catchline (Maataad Maataad Kannada), also seeks to teach Kannada to non-Kannadigas and encourage people working in the IT/BT sector to speak in the language at office, a release from the Department of Kannada and Culture said.
The campaign also aims to promote the use of Kannada on social media and acquaint the public with the works of famous Kannada writers.
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