The sweet taste of brand Kuttiattoor
The Hindu
The first native mango from Kerala to get a GI tag is inspiring farmers and researchers to save more indigenous varieties of the fruit
To save a mango, you can make squash, jam and juice. Prabhakaran VO, a retired agricultural officer and Kuttiattoor mango enthusiast, says they have launched two new products with the fruit: raw mango powder and sun-dried mango juice (locally known as thera).
In September 2021, the Kuttiattoor mango which grows in abundance mainly in Kuttiattoor, a small village in Kannur district, became the first mango from Kerala to get a GI tag. This mango, also known as ‘Nambiar maanga’, ‘Kannapuram maanga’, ‘Kunjimangalam manga’ and ‘Vadakkumbhagam manga,’ is one of the State’s many delicious indigenous varieties.
To protect the mango cultivar and help farmers, the Kuttiattoor Mango Producer Company was formed on August 18, 2016, with Prabhakaran as chairman, and with the panchayat president, residents and agricultural officers as board members. With the support of the Agriculture Department, the company is providing saplings and grafts of the plant to propagate it.
“Kerala used to have nearly 100 varieties of native mangoes. Rapid urbanisation has seen many of those disappear. Efforts are now being made to popularise and propagate these regional avatars of the fruit by voluntary bodies, agriculture scientists and mango enthusiasts,” says CR Elsy, former head of the Intellectual Property Right Cell of Kerala Agricultural University.
Oral history has it that some three hundred years ago, mango saplings were brought to two aristocratic households in Kuttiattoor. The trees flourished in the rich soil of the area. Birds and animals spread the seed and trees grew abundantly in several houses.
Prabhakaran, who worked in the area as agriculture officer, says that the local mango was taken for granted as it was common in the village. The fruit, a deep fiery orange when it ripens, was mainly sold in the Irikkur market, about 11 kilometres from the village. Adds Prabhakaran: “Farmers noticed that there was a great demand for the large fibrous fruit. The skin of the ripe mango has no black spots; it is a uniform golden yellow colour. Instead of the several names it was known by, we decided to call it after our village, Kuttiattoor.”
In 2016, efforts were taken to procure a GI status for this mango. Elsy joined hands with farmers in Kuttiattoor on this mission. The speciality of the mango is that its saplings and grafts grow into trees that yield fruits with the same texture and taste of the parent plant, which is not the case with all mangoes.
Even as prominent ecotourism destinations in Kozhikode offer visitors a feast for the eyes during the monsoon season, the district is yet to witness promotional activities by the Tourism department or the District Tourism Promotion Council. On the other hand, private tourism entrepreneurs are benefiting from the season by offering visitors reduced tariffs for accommodation and recreational activities.