South Korean presidential candidate's poll pitch: Policy for the bald

Lee Jae-myung said that he thinks hair regrowth treatments should be covered by the national health insurance programme.

South Korean presidential candidate Lee Jae-myung isn’t bald. But he is enjoying the support of many bald voters over his push for government payments for hair-loss treatments.

Since his proposal was disclosed earlier this week, hair loss has emerged as a hot-button topic ahead of March’s presidential vote in South Korea, where previous elections have focused on North Korea’s nuclear program, relations with the US, scandals and economic problems.