Social media collective reaches out to farmers in distress
The Hindu
Charity group offers aid to those hit by crop loss and natural calamities
When the pandemic forced the closure of local agri markets last year, a group of people along the border areas straddling Ernakulam and Kottayam districts took to social media to help the badly hit farming community.
A WhatsApp group by the name Karshakakudumbam was formed as an online mediating platform to bring together farmers and potential buyers. To cut a long story short, the initiative proved a runaway hit, and the number of WhatsApp groups has since then proliferated to 15, accounting for over 3,000 members.
“With local markets remaining closed, there was no way to link up farmers and buyers. Our initiative bridged that gap by serving as advertisement boards of sorts for diverse agri crops. We made sure that information on products up for sale and demand for various products were relayed to all groups,” said Robert Thottupuram, a banking consultant and one of the admins of the groups.
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