Shah Rukh Khan shares powerful message in Cadbury's viral Diwali ad. Internet reacts
India Today
An advertisement rolled out by Cadbury featuring Shah Rukh Khan as the brand ambassador of small businesses is going viral online. The internet appreciates the brand’s initiative.
The festive season is upon us and it is time for brands to promote their festive-specific products with full fervour. Cadbury is one of the brands that often comes up with thought-provoking and relatable commercials during special occasions and festivals, and this time was no different either. This Diwali, the company came out with an advert featuring Shah Rukh Khan as the brand ambassador of small, local businesses that suffered due to the coronavirus pandemic and the internet is lauding the initiative. This is so beautiful by Cadbury India and @iamsrk https://t.co/szBpanvMkK Wow simply amazing Shah Rukh Khan in the ad .love u @iamsrk #Cadbury Superb @DairyMilkIn @iamsrkwhat a use of machine learning to create something so localised; promote small time stores around us - need of the hour post Covid !!#Diwali2021#NotJustACadburyAd#kuchmeethahojaye#SRK @IbafOfficialVideo :https://t.co/3Ta6QYrcGt This new ad of Shah Rukh Khan brought a smile on fans facesShah Sir Sherwani Looking So Amazing..Such an amazing message delivered by Srk and Cadbury India, the small stores too deserve a Happy Diwali!!As SRK said, unki diwali bhi meethi honi chahiye..#ShahRukhKhan pic.twitter.com/gNuGEgL4D3 #NotJustACadburyAdThis is history in creation in the world of advertising. This is major. And yes, I love you @iamsrk @DairyMilkIn @CadburyUK @CadburyWorld The mind behind this ad idea shall get a Crown for himself. #Cadbury #SRK #ShahRukhKhan #sundayvibes #Trending #India pic.twitter.com/3bvaEudQ7t #ShahRukhKhan is the best metaphor we have for the Idea of India. And #Cadbury has proved that they are not just kuch meetha but also kuch khaas.https://t.co/ta8dYVCOpw Not just use of technology, but emotions, a national celebrity and most importantly, helping your neighbourhood store..Not Just A Cadbury Ad https://t.co/bi9ZW9BsCv via @YouTube #cadbury and @iamsrk what a lovely combination yaar https://t.co/1OvqUtArwR #Cadbury This is amazing. @iamsrk just gave every vendor who has been suffering for two years, a mega star’s endorsement perfect mix of creativity, tech and of course love.WORLD LOVES SRKNot Just A Cadbury Ad https://t.co/P320k6lmWp via @YouTube Cadbury ad is one of the best campaigns by any brand.Shah Rukh Khan - The trend setter.
The ad, titled ‘Not just a Cadbury Ad, began with a voice-over and bytes of local businessmen telling the viewers how badly they were affected due to the pandemic. “This Diwali, we helped hundreds of small businesses by making India’s biggest brand ambassador, their brand ambassador,” the video continued.
