M.P. looks to leverage health and wellness to attract tourists

To attract more tourists to the State, the Madhya Pradesh government is re-working its tourism strategy to focus on health and wellness as well as rural tourism following COVID-19, a senior official told The Hindu. “We are working on re-branding the State and re-organising our strategy in post COVID-19 times where the stress will be on health and wellness. We are in discussions with some good players in this space who are willing to offer quality service to tourists across various budgets and needs,” said Sonia Meena, Additional Managing Director, Madhya Pradesh Tourism Board.