Lord Jagannath’s pic on KitKat’s wrapper sparks outrage on social media. Nestle India reacts

The latest KitKat wrapper features images of Lord Jagannath, Balabhadra and Subhadra and this promotional gimmick by the FMGC company has not gone down well with the people.

Nestle India has found itself at the receiving end of social media ire over the latest wrapper design of its product KitKat. The latest KitKat wrapper features images of Lord Jagannath, Balabhadra and Subhadra and this promotional gimmick by the FMGC company has not gone down well with a section of netizens. This has sparked controversy and people took to Twitter to share their grievances over the same. Users wrote that it hurts religious sentiments. Please remove the Lord Jagannath, Balabhadra and Mata Subhadra Photos In Your @kitkat Chocolate Cover . When People Are Finished The Chocolate They Are Through The Cover On Road, Drain, Dustbin, Etc . So Please Remove The Photos . @Nestle @NestleIndiaCare #Odisha#JayJagannath pic.twitter.com/9vFy0trazw It is a honor to see our Odisha culture & lord jagannath, balabhadra & subhadra on ##KitKat but plz think once, whn some1 will eat & will throw the wrapper into dustbins, drains, gutters & many will walk on it . Jagannath family will be happy with it. @CMO_Odisha @PMOIndia pic.twitter.com/10xPKsdz5c Hi! Kitkat travel break packs are meant to celebrate beautiful local destinations. Last year we wanted to celebrate the culture of Odisha with designs on packs representing 'Pattachitra’, an art form uniquely identifiable by its vivid imagery. (1/3) The visual was inspired by the government tourism website. We wanted to encourage people to know about the art & its artisans. Our past campaigns have also shown that consumers like to collect & keep such beautiful designs. (2/3) We do understand the sensitivity of the matter and regret if we have inadvertently hurt anyone’s sentiment. With immediate action we had already initiated withdrawal of these packs from the market. We thank you for your understanding and support. (3/3)

“Please remove the Lord Jagannath, Balabhadra and Mata Subhadra photos in your @kitkat chocolate cover. When people are finished eating the chocolate they will throw the cover on road, drain, dustbin, etc . So, please remove the photos” a Twitter user wrote sharing a picture of the latest KitKat wrapper.