
Karnataka women tear down gutkha ads from state buses in anti-tobacco ad drive
India Today
Women in Karnataka tore down gutkha advertisements from public buses as a part of the anti-tobacco ad drive. Users showed growing public concern over surrogate tobacco advertising and its health impact.
A social media clip showing women in Karnataka tearing down gutkha and tobacco-linked advertisements pasted on public buses has gone viral, marking an addition to a growing grassroots movement against surrogate tobacco advertising in the state.
The video, shared on X by the handle @Khurpenchinfa, showed women actively pulling down large promotional posters from the sides of state transport buses. The caption on the post read, “Glad that women joined this trend. In Karnataka Women started tearing down ghutka ads on busses. Very nice.”
The protest is linked to a wider backlash in Karnataka against advertisements on buses that campaigners said indirectly promoted gutkha and other harmful tobacco products via surrogate branding.
Videos of activists - initially mostly young men - removing such ads from Karnataka State Road Transport Corporation (KSRTC) and Bengaluru Metropolitan Transport Corporation (BMTC) buses first went viral in January, triggering debates online about public health and corporate responsibility.
Public anger over these ads had been building against the backdrop of tobacco-related health concerns. Bloomberg and health advocates have pointed out that direct and indirect promotion of tobacco products, including through “elaichi” or pan masala imagery, was controversial and often criticised for circumventing legal advertising bans.
The involvement of women in the recent videos adds a new dimension to the movement, signalling broader community engagement alongside earlier youth-led protests. In some cases, activists have targeted buses at major stops, unwrapping and pulling off posters that critics argue normalise tobacco consumption.

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