Facebook's ad tools can be targeted at a single user, study finds
The Hindu
The researchers noted that the social network’s ad platform “can be systematically exploited to deliver ads exclusively to a specific user".
Facebook's advertising tools can target a single user based on their online and offline activities, according to a study by a team of researchers from Europe.
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The researchers from Madrid's University Carlos III, Austria’s Graz University of Technology, and a Spanish firm GTD System & Software Engineering, noted that the social network’s ad platform “can be systematically exploited to deliver ads exclusively to a specific user".
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