During 2019 campaign, Modi used Twitter to reach out to urban middle class, party cadre: Study
The Hindu
The researchers found that Mr. Modi used 41% his tweets to talk about BJP election rallies across the country while 17% of his tweets were focused on panning his political opponents, primarily the Congress
In the run-up to the 2019 parliamentary elections, Prime Minister Narendra Modi used Twitter to portray a culturally strong India buoyed by nationalism to attract the urban middle class and enthuse his party cadre, a study led by an NRI professor has concluded. The research, recently published by the International Communication Research Journal in the U.S., focused on the use of Twitter by politicians in India's 2019 election. "Our aim was to study how Twitter was used by Narendra Modi and Rahul Gandhi during the 74-day campaigning in 2019 Lok Sabha elections,” said Abhijit Mazumdar, an assistant professor at Park University in Missouri, the U.S. and the lead author of the research.More Related News