Buy a fusion pickle from this Kerala startup and pay in crypto
The Hindu
Fancy some fish-mango or beetroot-chicken pickles? Kochi-based food startup Anthey Nallatha offers a range of fusion pickles, accepting payment in cryptocurrency. What does this mean for the convergence of the food industry and crypto in India?
When Kochi-based pickle startup Athey Nallatha (AN) decided to go ahead with cryptocurrency-based transactions, it was probably Kerala’s first such.
“It is high time the Kerala crowd started purchasing via cryptocurrency. Lack of knowledge is keeping people away from it. We want to pioneer this culture on basic purchases to modify the meaning of money. Blockchain technology, when implemented right, can create an upward curve for any business,” says Hafez Rahman who co-founded the company with friend and college-mate Akshay Raveendran.
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