Branding needed for regular market: Shettar
The Hindu
Outlet of micro woman entrepreneurs inaugurated
The former Chief Minister Jagadish Shettar has said that there is a need for proper branding and good networking to ensure that indigenous products, especially those produced by micro woman entrepreneurs, have a regular market.
He was inaugurating Authentic Karnataka outlet of Swavalambi Sakhi Producers Company Limited (SSPCL) at Shirur Park in Hubballi on Monday. Supported by NABARD and Deshpande Foundation, the SSPCL outlet showcases unique, handmade and home-made products from micro woman entrepreneurs.
Referring to how branding helped in ensuring a regular market for consumer products, Mr. Shettar said that it is heartening to note that more than 250 micro woman entrepreneurs have come forward to form their own company and brand their products instead of restricting themselves to a small customer base.
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