At the high end

A look at the skills and career opportunities in the field of luxury brand management

When one thinks of luxury brand management, the immediate connection is with fashion and hospitality. But luxury can also involve automobiles and travel. The focus of luxury brand management is to create unique and unforgettable experiences while delivering exceptional personal service and the profession has seen a significant growth in the last few decades. High-end brands make strategic moves for promotion and branding and all of them have representatives to market luxury products to the public. Therefore, luxury brand managers have a critical role in corporate decisions. Most colleges that provide luxury brand management offer Master’s programmes though there are a few Bachelor’s courses. The top-ranked ones are those that open a horizon for students to pick their preferred sector: real estate, automotive, wines and spirits, gems and jewellery, fashion, retail, or hospitality.