YouTube will no longer display ads related to alcohol, gambling, and politics on its masthead ad slot 

Google has said that the removal of ads related to certain things will help “lead to a better experience for users.”

YouTube will no longer display ads that are related to alcohol, gambling, politics on its masthead ad slot. The Google-owned video company has updates its ad terms of policies. The masthead slot is the first thing that users notice when they visit the YouTube website. It is the rectangular section where YouTube displays the most expensive ads. However, as per the new rules, YouTube will not accept ads for its masthead ad unit irrespective of the price the companies are ready to offer. About new developments, Google has told The Verge that the removal of ads related to certain things will help “lead to a better experience for users.” “YouTube masthead ads are the ads that YouTube users see at the top of the YouTube homepage. This type of ad is the most prominent Google advertising placement available to advertisers. To ensure that we provide a high-quality consumer ad experience, YouTube masthead ads must comply with all Google Ads policies and YouTube ad requirements. We will review each YouTube masthead ad asset for compliance with the YouTube masthead ad content requirements listed below, which apply in addition to the Google Ads policies and YouTube ad requirements. The YouTube masthead ad content requirements may be more restrictive than the ad requirements for other platforms and surfaces, meaning disapproved YouTube masthead ad assets may continue to run on Google’s other owned and operated properties,” YouTube policies page read.