YouTube says it is easy to diversify video recommendations, adding value is challenging

YouTube believes that it is really simple to diversify recommendations, but adding value to them can be challenging. In simple words, YouTube can show you content from 100 different channels but, you may not want to consume videos from all of them. 

YouTube recommendations have always been a point of discussion. Some users find them useful, others are not convinced about their relevance. Yet, they exist and need to be talked about. As a lot of these recommendations decide what YouTube users eventually end up consuming. YouTube believes that it is really simple to diversify recommendations, but adding value to them can be challenging. In simple words, YouTube can show you content from 100 different channels but, you may not want find value in all of them or will want to consume all these videos.

"We definitely want to diversify recommendations on YouTube. It actually benefits all parties involved, but it’s not easy. We can simply start recommending videos from different channels and accounts, but, users don’t want that sort of diversification. They might not find these videos useful. They want recommendations that they are actually interested in," Cristos Goodrow, Vice President of Engineering at YouTube told India Today Tech, during a media briefing.