Xiaomi officially drops Mi branding, will name premium products as Xiaomi from now on
India Today
The future premium products by Xiaomi, which were usually categorised with the "Mi" moniker, will now be branded as "Xiaomi." The switch is meant to help the company have a unified presence among the global markets it operates in.
Xiaomi India has finally announced an official transition of the "Mi" branding on its premium range of products to a "Xiaomi" moniker. In other words, the company will now replace its premium “Mi” series products with the new “Xiaomi” logo. The refreshed visual identity comes as an attempt to unify its global brand presence and close the perception gap between the brand. With the introduction of the new brand identity, there will be two distinct product series under the parent corporate brand. The corporate brand will continue to be represented by the “Mi” logo. Earlier this year, the company had introduced some changes to its corporate logo. These changes included a softer, rounder contour on the corners of the previously squared logo, along with a redesigned "Mi" typography.
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