Women entrepreneurs motivated by impulse to create something new, says IIT-M study
The Hindu
They are satisfied though income and profits are low, according to researchers
‘Market opportunity’ and ‘necessity’ propel a majority of women in the State into entrepreneurship, says a study.
The findings came from a research by the Indian Institute of Technology Madras to understand what motivated women to embark on entrepreneurship. The research was based on the findings of the all-India report of the sixth economic census (2016), which had stated that Tamil Nadu had the maximum number of women-owned enterprises in the country with at least one hired worker.
The researchers interviewed women entrepreneurs in MSMEs between September and December 2019. They found that the women were motived by passion, impulse to create something new; an affinity for challenges, a desire to create social values and for work-life balance. They received social support from spouse and family and could access government aid and subsidies.