Why Singapore watch collectors are looking beyond Rolex and Patek Philippe

From Rolex waitlists to independent watchmakers – discover why Singapore's collectors are choosing craft, community and originality over hype

In Singapore, icons like the Audemars Piguet Royal Oak, Patek Philippe Nautilus, Rolex Daytona and Rolex Submariner remain the north stars of watch collecting. They’re legends for a reason: dependable, deeply respected, and instantly recognisable even to casual observers. 

But as the watch-collecting landscape evolves, a growing number of collectors are looking beyond these traditional powerhouses, turning to independent brands and microbrands for fresh ideas, artisanal spirit and a sense of community with like-minded enthusiasts.

Watchmakers like Christiaan van der Klaauw, as well as brands such as Christopher Ward, Horizon, Lucky Harvey and Nodus Watches, have found fervent fans among Singaporeans. These names bring a different kind of charm to the wrist, defined not by status but by individuality. Think unconventional designs, singular craftsmanship and the joy of wearing something not everyone else owns or even knows about.

These brands broaden the conversation, giving collectors another way to express themselves and stand out in a landscape where watchmaking excellence takes many forms. 

“Most people want to buy brands that others would have knowledge of, because the perception of value and prestige is there,” said Jeremy Ong, 50, an interior designer whose collection runs into the hundreds. “I do own that category of watches too, but my inclination is towards acquiring pieces that echo my dressing or personality.”