Selvaraghavan says Aayirathil Oruvan box-office performance taught him a lesson. What is it?

Selvaraghavan took to Twitter to reveal why his film Aayirathil Oruvan was an average grosser at the box office. The film opened to negative reviews in 2010 and was later regarded as a classic.

Director Selvaraghavan's Aayirathil Oruvan, which released in 2010, developed a cult status over the years. However, when the film released in 2010, it received mixed reviews. Cut to 2021, director Selvaraghavan seems to have understood why Aayirathil Oruvan was deemed an average grosser at the box office. The film starred Karthi, Andrea Jeremiah, Reema Sen and Parthiepan in lead roles. The actual budget of #aayirathiloruvan was 18 crores. But we decided to announce it as a 32 crore film to hype it as a mega budget film. What stupidity! Even though the film managed to collect the actual budget it was regarded as average! Learnt not to lie whatever the odds are! ,@dhanushkraja #a.o2 pic.twitter.com/4siF01hiJL