Residents’ welfare associations in Chennai roped in to help with water conservation
The Hindu
‘ValueWater’ campaign launched jointly by the Chennai Resilience Centre and Metrowater
In a bid to draw attention to the reducing water demand, the Chennai Resilience Centre (CRC), a voluntary organisation, has partnered with Metrowater to reach out to residents’ welfare associations (RWAs). The ‘ValueWater’ campaign was launched online to encourage residents to be more thoughtful in their daily use of water, and it has now targeted RWAs to extend the reach of the campaign. “Our campaign is targeted at the upper and middle class of the society, who have better access to water. We have come up with 10 tips on how to save water at home. These are simple ones that many may know and yet not practice. If these short-term measures are followed, residents may be able to save a minimum of 20% of their daily water consumption,” said R. Krishna Mohan, chief resilience officer, CRC, a unit of the Care Earth Trust, a biodiversity research organisation. The campaign is also supported by Water as Leverage, an initiative of the Netherlands government.More Related News