Oscars slap | Will Smith apologises to Chris Rock again with apology video on Instagram

Will Smith answered questions about his behavior at the March 27 Academy Awards, when he slapped Chris Rock after the comedian commented on the hairstyle of Jada Pinkett Smith

Will Smith has again apologised to Chris Rock for slapping him during the Oscar telecast in a new video, saying that his behavior was “unacceptable” and that he had reached out to the comedian to discuss the incident but was told Rock wasn't ready.

“There is no part of me that thinks that was the right way to behave in that moment,” Smith said in the video posted online Friday. “I am deeply remorseful and I’m trying to be remorseful without being ashamed of myself.”

Smith, seated in a white polo shirt and white ball cap, spoke directly to a camera, answering pre-selected questions about his behavior at the March 27 Academy Awards, when he slapped presenter Rock after the comedian made a comment about the hairstyle of Jada Pinkett Smith, Smith's wife.

Smith also apologised to Rock's family and especially his mother, Rosalie, who was horrified to see her son hurt and told US Weekly that, "When he slapped Chris, he slapped all of us. He really slapped me.” Smith also apologized to Tony Rock, Chris' younger brother.

ALSO READ: At a pugnacious Oscars, Apple’s feel-good ‘CODA’ triumphs

“I didn't realize how many people got hurt in that moment,” Smith said.

Smith also apologised to his family “for the heat that I brought on all of us” and his fellow Oscar nominees to have “stolen and tarnished your moment.” He said his wife did nothing to encourage his slap. “Jada had nothing to do with it," he said. “I made a choice on my own.”