Online handloom sales spin a weaving revival in Ariyalur
The Hindu
District’s distinctive cotton and silk saris form part of ‘Asathal Ariyalur’ brand
A government initiative to improve the earnings of at least 7,000 handloom weavers in Ariyalur district through e-commerce has begun to bear fruit within months, with close to ₹1 lakh being earned in online sales.
Launched in August 2021 by S.S. Sivasankar, Minister for Backward Classes, the programme has brought women weavers operating through self-help groups (SHGs) into the fold of entrepreneurship development, and also raised the profile of Ariyalur’s traditional handloom cotton and silk saris.
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