New, creative themes push demand for PoP idols in Vijayawada

Vijayawada's Nunna Mango market is abuzz ahead of Ganesh Chaturthi, with workers sculpting and finishing PoP idols. Despite govt. advisories, 6,000 idols are made of PoP. Unique designs, colours, and themes attract buyers, with one Ayodhya-themed idol costing Rs. 50,000. PoP idols are prone to damage during transport, and their colours are carcinogenic. AWARA organises clay idol making competitions to promote eco-friendly idols and raise awareness.

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On any day in the month ahead of Ganesh Chaturthi, the Nunna Mango market, near Vijayawada, becomes a beehive of activity. While some workers are busy sculpting a Ganesh idol, some others are engrossed in giving finishing touches to them.  

Despite an advisory from the State government and clear guidelines from Central Pollution Control Board on use of idols made of clay instead of Plaster of Paris (PoP), in the market here almost all of the over 6,000 idols are made of PoP. 

Every idol, 7-10 feet tall, has the same set of eyes and other facial features, but the difference lies in the design, colours and background. While one idol has an angry Lord Hanuman next to it, another has the Ayodhya temple as the background with ‘Jai Shri Ram’ written on it.  

“There is a craze for it. A lot of people are sentimental about the Ram Mandir issue in Ayodhya,” says Ritesh, an artiste who came up with the idea. He is confident that this idol will see a lot of takers.  

His employer, Iswarappa, says they are laying stress on unique designs and creativity to attract buyers at a time when the public is being encouraged to buy eco-friendly idols. “People like new themes, new colours. The Ayodhya-themed one will not be sold for less than Rs. 50,000,” says Mr. Iswarappa, who invested more than Rs. 30 lakh in the business.  

“The problem with making a shift to idols made of clay is that they are prone to damages during transport. We invest lakhs in this business, and we can not afford to lose it. When people in Hyderabad are going for PoP, why can not the buyers from here do the same?,” he says. Idols from here are exported to places up to 100 km around Vijayawada and also to faraway places in the State.