Netflix in talks with Hollywood studios for new tier with ads
The Hindu
The company has started talks with Warner Bros., Universal and Sony Pictures Television
Netflix Inc is looking to tweak its programming deals with Hollywood studios to enable the streaming pioneer's launch of an advertising-supported version of its service, the Wall Street Journal reported on Tuesday.
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The company has started talks with Warner Bros., Universal and Sony Pictures Television, the report said, citing people familiar with the matter.
It will also need to renegotiate agreements for older television shows such as "Breaking Bad" from Sony and "NCIS" from Paramount Global, according to the report.
Netflix told Reuters it is still in the early days of deciding how to launch a lower-priced, ad-supported option, and added that it is all just speculation at this point.
Warner Bros., Universal and Sony did not immediately respond to Reuters’ requests for comment.
Earlier in June, co-CEO Ted Sarandos said Netflix is in talks with several companies for advertising partnerships.
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