Kerala jewellery brand’s viral ad features the journey of a transperson. Internet loves it

Bhima Jewellery, a brand based in Kerala, released an advertisement that features the journey of a transperson. The video has gone viral on social media.

An advertisement released by a jewellery brand headquartered in Kerala has garnered a big round of applause from the internet for its refreshing concept. Bhima Jewellery, based in Kochi, published their new commercial on YouTube for the campaign ‘Pure as love’ and it features transperson and activist Meera Singhania. I'm not crying, you're crying. https://t.co/sHgaRhCZWX Posting this again because needs to be amplifiedhttps://t.co/4CppEqtNW1 So beautiful this is @bhimatvm2 https://t.co/LyP4SVMkDs The advert documents the journey of an unshaven boy who transforms into a happy and confident young woman and throughout the process, receives immense love and support from every member of their family. At every juncture of life, the protagonist receives gold jewellery from parents as well as grandparents. She revels in joy, by the beach, at home as well as with family, as she marvels at every piece of jewellery that she adorns. The concluding scene features the protagonist, decked up as a bride in a traditional outfit and gold jewellery, as she heads to the altar with her family.