Jio Cinema says it has created a new record with 12 crore unique viewers
The Hindu
The streaming platform said it has created a world record with 12 crore unique viewers tuning in to watch the rain-impacted IPL final match played on Monday
Reliance-owned JioCinema, which has the live streaming rights for Tata IPL, said it has created a world record with 12 crore unique viewers tuning in to watch the rain-impacted final match played on Monday.
Besides, the OTT platform also created another record of 3.2 crore of peak concurrency of viewers, said a statement from JioCinema on Wednesday.
"JioCinema's digital powerplay in TATA IPL 2023 broke global records to usher in a new era in sports viewing," it added.
Peak concurrency is the highest number of end users who are simultaneously logged in to the services at any given moment and unique viewers are the total number of viewers who came to watch videos.
This record-breaking customer engagement in TATA IPL came with unique differentiators from JioCinema as 17 simultaneous feeds across 12 languages, including 4K, with multi-cam views giving viewers an unprecedented degree of autonomy and stadium-like experience through AR/VR and 360-degree viewing.
"All this led to an increase in the average time spent of more than 60 minutes per viewer per match," said JioCinema statement.
Moreover, the advertisement revenue on digital platforms is substantially higher than on TV, with JioCinema having over 13 times the number of advertisers on TV, claimed JioCinema.
51 couples take thebig plunge at Udaipur mass wedding event
A bridge collapse in Roop Nagar kills a woman; Delhi government forms a probe panel amid rising safety concerns.
Tribunal halts Colonel Purohit's retirement, pending promotion decision after his acquittal in the 2008 Malegaon blast case.
Pinarayi Vijayan launches his election campaign in Dharmadam, aiming for a third consecutive term amid tightening competition.
Delhi Speaker Vijender Gupta has written to Lieutenant-Governor Taranjit Singh Sandhu seeking directions to instal audible signals at traffic intersections across the city to ensure the safety of mobility-impaired individuals and senior citizens.
GVMC council concludes its five-year term, highlighting significant development projects and global events that enhanced Visakhapatnam's recognition.
Karnataka SC/ST Commission discusses internal reservation issues amidst confusion over reduced quotas for Scheduled Castes and Tribes.
President Droupadi Murmu serves Akshaya Patra’s 5 billionth meal, highlighting child nutrition and education at Rashtrapati Bhavan.
PM Modi and UAE President agree on ensuring safe navigation through the Strait of Hormuz amid regional tensions.
JNU student leaders face severe repercussions for activism, risking their academic futures amid allegations and online abuse.
India Post launches 24-hour and 48-hour Speed Post services in Bengaluru, ensuring urgent delivery across major metro cities.
A 24-hour control room in Krishnagiri monitors the Model Code of Conduct and manages election-related complaints ahead of polls.
Madurai Collector inaugurates voter awareness campaign